Overview

Every WIN partnership runs through seven stages. We tailor the details to your brand and markets, while keeping the structure consistent so performance stays predictable as you scale.

1

Discovery & Fit

We start with a working session that looks more like an operations meeting than a sales call. We'll cover what you sell, your existing lead sources, sales capacity, cost targets, and any constraints.

  • Operations review
  • Capacity assessment
  • Economics analysis
  • Feasibility evaluation
2

Program Design

When the fundamentals line up, we design the program with you. We decide on channels, markets, targets, qualification rules, and data requirements.

  • Channel selection
  • Market prioritization
  • Qualification rules
  • Clear model on paper
3

Build: People, Playbooks & Systems

Once approved, we build the infrastructure to run the program including assigning field reps, developing scripts and playbooks, and configuring systems.

  • Recruit & onboard team
  • Develop playbooks
  • Configure systems
  • Ready for launch
4

Launch & In-Field Execution

With structure in place, we switch from planning to day-to-day execution. Reps work in agreed channels using defined playbooks while our team starts working the appointments.

  • Field execution
  • Coverage monitoring
  • Real-time adjustments
  • Compliance enforcement
5

Lead Capture & Handoff

Your sales process remains at the centre. We ensure every appointment comes with the data your team needs and flows into your CRM in a clean, reliable format.

  • Complete data capture
  • CRM integration
  • Proper tagging
  • Reliable flow
6-7

Review, Reporting & Optimization

We put a regular rhythm around performance with weekly check-ins, monthly reviews, and quarterly deep dives. Based on performance, we scale, refine, or sunset the program.

  • Weekly summaries
  • Monthly performance reviews
  • Data-driven decisions
  • Continuous optimization

Our Field Structure

Behind each program is a defined set of roles that creates national reach with local accountability.

Field Representatives

The experts in retailers, at events, and on routes having live conversations and booking appointments.

Supervisors & Squad Leads

Overseeing small groups, coaching in real time, and handling issues as they arise.

Team & Regional Leads

Responsible for performance, relationships, and coverage in a cluster of markets.

Central Operations Team

Managing scheduling, data, reporting, and program coordination with our stakeholders.

Ready to Accelerate Your Growth?

Contact us today to discuss how our services can transform your business and help you build new lines of business to achieve your goals.